Un pequeño empujón, para tomar mejores decisiones

Un pequeño empujón, para tomar mejores decisiones

$ 72.000

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección». A través de leves impulsos, conscientes, a menudo invisibles y cuyo coste económico y político es irrisorio, las personas e instituciones públicas o privadas pueden incentivar sin mermar la libertad de elección de los ciudadanos, y obtener así grandes logros en relación con la sanidad pública, las finanzas o la igualdad.

Categoría:

Editorial: Taurus
Autor: Cass R. Sunstein - Richard H. Thaler
Páginas: 347
Cubierta: Tapa Blanda
Medidas: 15 x 24
Número de serie: 9786287900028

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