Marketing para Pymes

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Libros sobre marketing hay muchos, pero una gran parte está escrita en otras realidades, para otros contextos y, generalmente, enfocados en grandes corporaciones. Como resultado, se han tratado de imponer teorías y estrategias que se usan en los países desarrollados, y que no siempre tienen aplicación en nuestro medio puesto que los mercados, los comportamientos, los procesos, las creencias, los valores o las expectativas son diferentes.

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Categorías: ,
Formato: Libro físico
Autor: Schnarch
Editorial: Alfaomega
Categoría: Marketing
Tema: Marketing
Año: 2013
Idioma: Español
N° páginas: 492
Encuadernación: Libro de texto
Isbn: 9586828468
Isbn13: 9789586828468
N° edición: 1

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