El imperio Tencent Redes sociales e Internet en China

$ 30.000

Autor: HUATENG, Ma
SKU: 6304_base
Páginas: 136
ISBN: 978-958-778-273-8
Coedición: Alfaomega, Editorial Popular
Disponibilidad: En existencia

Ma Huateng

Desde sus inicios como programador de software de mensajería, en un lapso de tan sólo diez años, ha conducido su empresa Tencent a través de todas las fases requeridas para gozar de una presencia dominante en la red de Internet china. Ma Huateng en 1998 tuvo la visión de que la mensajería instantánea haría de Tencent la mayor compañía de Internet de China. Desde 2006 Tencent ha mantenido su primacía: desde operaciones inalámbricas con valor añadido, pasando por juegos, operaciones de portal y de búsqueda hasta comercio electrónico y pagos de terceras partes. En los últimos cinco años, Ma Huateng, ha ingresado en el selecto grupo de los empresarios más influyentes de China, junto con Jack Ma (Alibaba), Ren Zhengfei (Huawei) y otros destacados emprendedores.

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